O2 Networks
The subsidiary firm that finally got acquired in 2006 by Telefónica is popularly known as O2. The firm is diversified and aims in providing both fixed and mobile communication products, usually under the styled brand O2. It is a firm that has its origins in a collection of worldwide mobile businesses, known in the latter half of the 1990s as BT Wireless within British Telecom. It is a provider that has 47.6 million mobile, fixed and broadband customers across Europe and 29,000 employees across the group. It is worth noting that O2 continues to build on its track record of operational delivery, the strength of its brand and the momentum it has established in all its markets. It is Telefonica that is the world's largest integrated telecommunications operator, and the largest in Europe in terms of market capitalisation. The entity's core area of focus is mainly on fixed and mobile telephony, with broadband as the key tool for the development of both. It can be evidenced from the fact that it has significant presence in 25 countries, across 4 continents, and has a customer base of more than 258.9 million worldwide. The core strategy of O2 network can be evidenced from the fact that O2 has been working closely with all Telefónica operating businesses to align its terms and conditions with handset vendors, and its mobile device roll-out plans, whilst taking into account local market differences and O2 has leveraged the scale of being part of Telefónica to either get savings and/or exclusivity, including time to market or model of phone. The entity stretches itself and tries to think out of Pandora' s box due to which it moved beyond mobile telephony by enlarging Telefónica Europe Group which is helping O2 towards its push to moving beyond mobile phone into fixed broadband and converged services. There is more to offer for the users as it has launched HSDPA across its territories within the UK, Germany, Ireland, Isle of Man and the Czech Republic.